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StayWell Quality Oversight Committee 


The Quality Oversight Committee (QOC) is charged with setting and enforcing standards regarding sourcing of content, ethical standards, and acceptable levels of performance. The committee meets quarterly to:

  • Ensure that digital health content owned by StayWell will enter the medical review process every 24 months. Digital health content enters its “first” medical review two (2) months prior to the expiration of the last review date and the medical review process - two medical reviews, one editorial review, a QA process (a clinician review), and translation - may take up to six months to complete. Dates of medical reviews are tracked and stored in StayWell Content Management System (CMS). Certain diseases and conditions that have ongoing medical research, frequent updates to treatment guidelines, or new medical practices are medically reviewed more often to remain current with standards of care. Content is also reviewed and updated to address content errors.

  • Ensure adherence to URAC Web Standards for the development, medical review, sourcing, and updating of health content.

  • Ensure adherence to NCQA Elements/Standards for the development, medical review, sourcing, and updating of health content.

  • Ensure commitment to StayWell standards that health communication solutions are developed based on evidence-based medicine, are user-friendly and behavior-change focused.

  • Monitor initial and ongoing compliance with standards outlined in policies, procedures, and agreements.

  • Approve new policies and procedures as well as revisions to existing policies and procedures.


Members will:

  • Meet by telephone or business conducted electronically at least once a quarter.

  • Review site performance indicators based on URAC guidelines and NCQA standards.

  • Review feedback and complaints received from clients and end-users.

  • Implement interventions, as needed, to improve site operations and situations that may pose a threat to the health and welfare of users.

About our members

The following table lists the credentials and background of each QOC member.



Manager, Quality and Accreditation - & - Coordinator, Clinical Content (PES-Digital)

Daphne manages the accreditation and quality assurance processes for StayWell and serves as the chairperson for the Quality Oversight Committee. Ms. Pierce-Smith has more than 30 years of professional experience in healthcare and has held several leadership and educator positions – Clinical Nurse Manager, Research Manager & Educator, Change-Agent, Research Chairperson, Pediatric Nursing Instructor, and Adjunct Faculty. In 1989, she received a Master of Science in Nursing - Family Nurse Practitioner/Clinician track - and was certified as a Clinical Research Coordinator (CCRC) by ACRP for almost 20 years. In 2008, she completed a two-year certification program in healthcare management, and in 2013, she completed a federally funded program based on the Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH Act) and received a certificate as a Health Information Technology (HIT) Pro-Clinician/Practitioner Consultant. Daphne was a guest researcher at the Centers of Disease Control and Prevention (CDC) and co-authored numerous abstracts, manuscripts, and medical and nursing articles while employed at Emory University School of Medicine (EUSOM). She sat on several regulatory, academic, state, and national boards, as well as EUSOM’s Institutional Review Board. For several years, Daphne sat on the Commission for Nursing Practice for Georgia Nurses Association (GNA) and wrote articles for their official publication. She is published and has been a contributing author in gastroenterology (GI) textbooks and clinical GI handbooks for almost 20 years.



Vice-President, Content

Amy is Vice President of Content at StayWell, leading a team of creatives and clinical experts who provide engaging, educational, and results-driven content solutions to health care providers and payers across the country. Her areas of expertise include content strategy, content creation, health literacy, and client relations. Amy is passionate about bright, clear prose that resonates with readers and empowers them to live healthier lives. Her 20 years of editorial experience also includes custom publishing, academic publishing, and corporate communications. Amy holds an M.A. in Writing from DePaul University and a B.A. in History from Hope College. She lives and works in Chicago.


Medical/Clinical Client Advisor - & -Clinical Advisory Board member

Dr. Gregg has years of experience in data analytics and healthcare technology, which we find invaluable in today’s fast-paced, ever changing healthcare environment. David collaborates with Clinical Programs, Product Development, Technology and Research, Informatics, Account Management and Sales to drive our integrated strategy for population health management. He also has a wealth of experience in data analytics and healthcare technology. Prior to StayWell, Dr. Gregg ran Gregg Consulting Services, a health care consulting business focused on business strategy, population health management, clinical care delivery, provider quality, and cost containment. In this position, he worked on the development of accountable care organizations (ACOs) and health information exchanges (HIEs). Previously, Dr. Gregg was a principal and national physician consultant with Mercer Health & Benefits. In this role, he worked with Fortune 100 companies and national health care and information technology organizations. Prior to Mercer, he was vice President and Medical Officer for health initiatives and business development at HealthPartners. Dr. Gregg holds a B.S. degree from Harvard and a medical degree from the University of Minnesota School of Medicine. He is board certified in internal medicine and licensed in both Minnesota and Wisconsin. Dr. Gregg trained in internal medicine at Parkland Hospital in Texas and the Hennepin County Medical Center in Minneapolis. He practiced medicine in the Allina Health Systems and at HealthPartners, and was an Associate Clinical Professor at the University of Minnesota School of Medicine. Dr. Gregg is a member of the American College of Physicians, the American College of Physician Executives, the American College of Occupational and Environmental Medicine, and the American Public Health Association.


Associate General Counsel  - & - Chief Privacy Officer

As Associate General Counsel and Chief Privacy Officer, Jim oversees a variety of legal matters for StayWell, including commercial contracting, as well as regulatory and intellectual property matters.  Jim comes to StayWell after a decade in private practice at the law firm of Montgomery McCracken in Philadelphia, PA, where he divided his time between the business group, serving as a corporate and patent attorney, and the litigation group, counseling clients with respect to regulatory compliance in a variety of areas, including HIPAA, the Federal Food, Drug, & Cosmetic Act, the False Claims Act, and the Anti-Kickback Statute. Jim received his bachelor's degree  from The Pennsylvania State University and his Juris Doctor degree from Temple University's Beasley School of Law.  Jim is a registered patent attorney, with experience prosecuting patent applications in the mechanical, chemical, and biotechnological fields.


Vice President, Information Security

Kathryn is the Vice President of Information Security at StayWell. She has been a part of the StayWell company for over 12 years, dedicated to the technology team. Before assuming her current role, Kathryn worked in various Information Technology (IT) positions at StayWell, including Vice President of Application Development. Kathryn holds a Master's Degree in Business Administration, Bachelor of Science in Computer Science and Management Information Systems, and maintains a current Certified Information Systems Security Professional (CISSP) certification. Prior to joining StayWell, Kathryn developed software applications in both the healthcare and banking industries.


Director, Product Management

Patricia has over 12 years’ experience in bringing patient education solutions to the market place. She enjoys working with clients and partners who are helping patients and consumers understand their health care options and improve their health journey and outcomes. Patricia focusses on bringing together the right business and people process, turning data into information and utilizing winning technology.  Patricia has developed successful products for point of care and care management organizations. In addition, she leads initiatives to enable clients to meet their accreditation goals including Meaningful Use, NCQA and URAC.


Director, Account Mgmt. and the Help Desk 

Carrie Smaga is a Client Service Operations Director.  She has over 10 years of experience supporting hospitals and health systems achieve their quality and process improvement goals.  As part of this work, Carrie, and the teams she has led, have partnered with clinicians, quality teams, and data analysts to identify, define, and capture data to support quality improvement programs and initiatives.  Additional areas of specialty include engaging executives in a meaningful way and ensuring client success. 


Director, Editorial Projects (PES-Digital)

Dianna is the Editorial Project Director for digital patient education at StayWell. She oversees PES-Digital clinicians and a team of writers, editors, and contractors who create new content and ensure the editorial quality of existing content. She is involved in all editorial aspects of digital content, from the style guide to the technical aspects of metadata, crucial for digital content delivery. She and her team troubleshoot client issues, assess content for readability and plain language, and work closely with clinicians on medical review of digital content. Dianna began her editorial career as a print journalist. She has been an editor and reporter for newspapers in California, Kansas, Georgia, and Pennsylvania, including the Philadelphia Inquirer. Dianna has a Bachelor of Arts in English Literature from the University of Missouri-Kansas City and a Master of Arts with an emphasis in science writing from the University of Missouri-Columbia School of Journalism.


Coordinator, Clinical Content (PES-Digital)

Renee has been a registered nurse for more than 30 years, specializing in oncology, hospice and palliative care, triage nursing, ambulatory care, healthcare quality, and medical writing. She holds an Associate of Science and a Bachelor of Science in Nursing from Boise State University and a Master of Science in Nursing and Health Leadership from Gonzaga University. Renee serves as a Board Member for the Idaho State Board of Nursing. She currently works as a clinical content coordinator at StayWell.


Reviewed and Approved by the Quality Oversight Committee: October 2020

Revised: September 2020

Date Last Reviewed: 10/1/2020